Art Institutes Microsite
Ai is a system of over 30 nonprofit institutions throughout the U.S. providing education in creative studies such as Culinary Arts, Fashion Design, Graphic Design, Film and many more.
We created a web experience unique to High School students that provides relevant and personalized information as they prepare for college.
6 Week Agile Process | Built on Sitecore CMS | Tools: Sketch, InVision, Zeplin
ROLE & ACTIVITIES
Content Strategy & Mapping
(supporting developers & copywriting, testing & QA)
Front End Developer
Art Institutes Stakeholders:
VP Information Technology
Highly Personalized & Relevant (a bit like a digital advisor)
For a truly helpful experience, we needed to cater to students at every level. Starting with a user journey & a content mapping exercise, we were able to tailor the content, voice & tone accordingly.
The Right Content for Every Student
In order to prioritize content relevant to each student, the microsite utilizes geo targeting, as well as, tracks points of entry. Introducing an optional self selector at the beginning of the experience maximizes our ability to gain as much information as possible and deliver content that our users need and want.
Building the Future
Choosing a career path can be extremely overwhelming to most. We wanted to make the exploration stage fun and engaging while offering a bit of guidance. So the Future Finder quiz was built to suggest creative fields based on a few questions that are a potential match.
Guided Experience That's Delightful & Fun
Simple scroll based navigation, clear messaging, clean & focused design, interactions that provide added visual cues and conversational voice and tone strive to help students find information they need quickly.
Connected From Classroom to the Web
Starting the engagement process from an Admissions Representative's presentation in a classroom or a campus event, through SMS, and then transition into the microsite creates a more connected experience. Simple chat-based messaging makes it fun and non-intrusive.