Hello! I'm Sona.
I'm a multidisciplinary experience designer based in Chicago. Eight years ago, I had the amazing opportunity to start my professional career at BBDO working in print, digital, tv, branding and packaging. Wanting to create work that positively impacts people and our communities, I was drawn to the ever changing and limitless world of digital focusing on user experience and interface design.
My traditional design foundation from the School of the Art Institute of Chicago & passion for conceptual work led to rewarding partnerships with global and local clients, helping them discover and define challenges, develop a strategy and lead design across a diverse range of projects.
Today, I design digital experiences and products at Rightpoint while collaborating with cross-discipline teams. Outside of work, I love experimenting with side projects. See a few of my favorites below.
If you’d like to know more about me, my work or want to chat over good coffee, just send me a note. I’d love to hear from you!
Sr. User Experience Designer / Lead Product Designer (UI & UX), ZS 2018 to Present
Product lead for Performance Management and Sales Quota Refinement products, responsible for UX and UI. Also, supporting the ZSUI Design System redesign, research, testing and internal team process improvements in collaboration with product managers and development.
Experience Design Lead (UI & UX), Rightpoint 2014 to 2018
Responsible for design and user experience across various CRM (Sitecore, Episerver, Salesforce, SharePoint), iOS and Android projects.
Led design for website, enterprise, digital workspace, app and e-commerce experiences
Responsible for work from estimation/planning, discovery, ux and ui through development oversight to launch
Facilitated discovery workshops with clients
Strong focus on crafting and leading presentations, as well as, cient and cross-discipline collaboration
Supported business development, team growth and cross-geography integration efforts post acquisitions including: team mentorship, implementation of a new knowledge share series, InVision, Zeplin and other enterprise tools, brand & website redesign
Initiated, led & managed the RIF Chicago website redesign EPIC Rally. Managed the client and EPIC relationships, assembled a team and managed the project through design and development, which received the Excellence in Social and Community Investment Award by Consulting Magazine
Interactive Art Director (Contract), Sapient Nitro 2014
UI and UX design for DeVry website and Cintas e-commerce portal redesigns
Art Director, Catapult Marketing 2013 - 2014
Concept development and design across in-store brand activation and shopper marketing for Wrigley Brands and Kraft Beverages including physical displays, campaigns, and advertising. Additionally, UX, UI and print design for a successful KitchenAid new business pitch
Jr. Art Director, Leo Burnett 2012
Art direction and design for in-store displays and advertising for Coca Cola
Jr. Art Director/Designer, Energy BBDO 2011 - 2012
Art direction, concept development and design across print, branding, digital and TV for Wrigley Brands, Art Institute of Chicago, SC Johnson, Frito-Lay, Bayer and an internal re-branding initiative
Design Intern, Ogilvie & Mather 2010
Art direction, design and photography support of print and digital materials for Tereasa Surratt
Excellence in Social & Community Award, Consulting Magazine, Reading is Fundamental 2018
Stevie Gold for Best Interface Design, Wheels Enterprise Application 2017
AIGA Snapshot 2012 (Curated Publication)
ADC Portfolio Night 8 Annual (Curated Publication)
Anna Louise Raymond Fellowship Recipient 2011
Merit Scholarship Recipient, SAIC 2007 to 2011
User-Centered Design (UX/UI)
Client & Project Management
Art Direction / Branding
Abercrombie & Kent
Art Institute of Chicago
Art Institutes (Ai)
Bayer: One A Day
Reading is Fundamental, Chicago
Wilson Sporting Goods
Wrigley: Orbit, Juicy Fruit, Extra,
Eclipse, Double Mint, Skittles