Abercrombie & Kent
A global luxury travel company offering adventure and luxury vacations in the world's greatest destinations since 1962.
Our goal was to re-platform A&K's website onto Sitecore creating a more flexible and efficient process for content authors. With minimal design optimizations we needed to simplify the experience, make it easier to use for both first time & returning visitors while modernizing the overall appearance.
ROLE & ACTIVITIES
Led client discovery & sketching workshops
Design & Prototypes
(supporting content authors & developers, testing & QA)
Front End Developer
VP Information Technology
Director of Digital Strategy
Simplify the Interface
Creating a simple, elegant and modern design system that accommodated existing content and imagery allowed us to impact the entire site & brand experience seamlessly.
Consistency, strong visual hierarchy and a minimal aesthetic help make content easy to digest and allow users to focus.
Easy-to-Navigate Experience That Satisfies Both First Time and Returning Visitors
In addition to employing accessibility best practices & optimizing the navigation, we introduced the Journey Finder - a new quick way for users to do initial travel research before calling A&K.
Modernize the Overall Appearance
More video integration brings the luxury travel experience right to you even before embarking on a trip. We delight & surprise with new beautiful A&K photography at each visit.
The work surpassed expectations. As a result A&K continued engaging us for multiple additional projects.
This work really challenged me to design efficiently with many limitations yet create big impact. And I loved it (especially learning about all of the amazing trips that are now on my never ending bucket list!)